City View Apartment London

Showcasing the design and 3D visualization case-study of the luxury City View Apartment London

In this project, we present the 3D visualization study of the luxury City View Apartment London. Our work went beyond creating stunning CGIs. We handled everything from the initial layout and design to the interior design and decoration. As a result, this project highlights not only our 3D visualization expertise but also our ability to contribute to the design process itself, offering a service that extends beyond traditional rendering. It demonstrates how high-quality visuals can be a powerful marketing tool for high-end apartments.

This case study was created by Avixual for portfolio purposes. The chosen location for this luxury apartment is Woodberry Down, a place celebrated for its breath-taking views of its reservoir and the London Skyline. To explore more about this remarkable area and its future developments, feel free to visit Woodberry Life.

Project
City View Apartment

Type
Case Study – Virtual

Services
Design, Interiors and CGIs

The apartment features a clear separation between social and private spaces, creating defined zones for different activities. This layout ensures both functionality and comfort, key considerations in designing a luxury City View Apartment in London. The interior combines modern design with timeless elegance, using a neutral colour palette as a versatile foundation. In addition, carefully chosen furniture from renowned contemporary brands like BB Italia, Poliform, and Moroso further enhances the sophisticated aesthetic of the City View Apartment in London. This design approach, therefore, creates the perfect setting for high-quality 3D visualizations. The living room is divided into three zones: the kitchen, dining area, and lounge. As a result, this layout maximizes functionality while ensuring a seamless flow between spaces. The design balances practicality with visual appeal, creating a setting perfectly suited for high-quality 3D visualizations and compelling interior CGIs.

Isometric 3D model view of the City View Apartment in London, created by Avixual, showcasing the apartment’s layout and design.

The bedroom is designed with distinct areas for sleeping, dressing, and bathing, each separated by partitions. This layout creates a smooth flow between spaces, maintaining an open and cohesive design. The clean lines and strategic layout make it an ideal space for high-quality 3D visualizations, capturing the elegance and functionality of the design.

Contemporary window seat in a luxury City View Apartment, with morning light streaming through the large window, offering a view of the Woodberry Down Reservoir and London skyline

Luxury bathroom in a City View Apartment, with morning light streaming through large windows, offering a view of the Woodberry Down Reservoir and London skylin

Contemporary bathroom with marble vanity, black shower enclosure, and toilet area in the City View Apartment London, offering stunning views

We explored various camera angles and composition techniques to effectively capture the apartment’s design and layout. One key method involved keeping the camera sensor parallel to the walls, which ensured straight horizontal lines for balanced and organized images.

To tell the complete story of the space, we employed a combination of wide-angle shots to showcase the overall layout, along with close-ups to highlight specific furniture and materials. This approach not only allowed us to communicate the broader design intent but also emphasized the finer details. Lighting played a critical role in this project. We experimented with different scenarios—ranging from natural daylight to evening setups—to capture how the atmosphere changes throughout the day. As a result, this helped us select the most impactful lighting for each shot. For exterior views, we specifically used dusk shots to showcase the illuminated apartment interior, set against the dramatic backdrop of London’s skyline.

City View Apartment London

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