What makes a good Verified View?
We could say that a good Verified View is simply the one that successfully helps architects and developers obtain planning permission for their project.
The creation of a Verified View involves a rigorous technical process. But there are some artistic choices that can also determine the success of the final image.
Firstly, the lighting conditions when taking the baseline photographs. The time of the day and weather conditions both play a critical role in determining when the baseline photographs should be taken.
For example, the warm lighting of golden hour will convey a much softer feeling than harsh sunlight at midday. Similarly, the diffused lighting of an overcast day would also create a different effect than directional sunlight would. Any of these lighting scenarios could be advantageous.
The image on the right shows the original photograph alongside the Verified View for a project in Victoria (London). In this instance, the photo was taken in the late afternoon. The diffused lighting here provided the optimum conditions for showcasing the curved facade of the building and softened the impact of the proposed development.
Equally important is the correct integration of the new development into the baseline photograph. Our goal is to make it appear like “it always has been there” using an a meticulous editing process that ensures a seamless blending of the two.